As an artist, your craft is constantly evolving. And so is your best work.
To give your new clients a sense of the current style of your work, consider regularly updating your portfolio.
Here are a couple of simple tips that can make this process a part of your routine.
1. Make your portfolio website easy to update
Build your website on top of an intuitive and user-friendly platform that allows you to maintain your portfolio with minimal effort.
One such platform is WordPress. With countless themes and layouts designed specifically with creatives in mind (like this one, this one, or this one), it allows you to maintain your online portfolio with just a couple of clicks.
You can contact me if you need help setting it up.
2. Add a recurring calendar reminder to update your portfolio
Schedule a 15 minute slot every month to update your portfolio.
When the time comes, look through the work you did in the previous month. Pick two or three samples you are most proud of, and add them to your portfolio.
Clients will base their expectations on what they see in your portfolio. You do not want to showcase older work, which may not represent your current style anymore. Focus instead on displaying your most recent best work.
3. Keep your portfolio small and representative
Your potential clients aren’t looking for your entire life’s work in your online portfolio. Instead, they want to know what to expect if they start working with you.
This is where a few representative samples of your work can help them make an informed decision.
Make sure the samples you present are grouped in coherent categories. For example, you would place wedding photos in one section of your portfolio, and your nature photos in a separate section.
How regularly do you update your portfolio? Let me know in the comments below.